Fake Zendaya 'Challengers' Movie Poster Alluding to N-Word Sparks Both Outcry and Jokes

The film's fake poster has garnered a wide range of reactions, including one from the people who are actually behind the Zendaya-starring and Luca Guadagnino-directed movie.

Three actors on a stage, one woman in a fitted dress and two men in casual attire, standing and sitting, posing for a photo
Jenny Anderson / Getty Images for Metro-Goldwyn-Mayer Studios Inc
Three actors on a stage, one woman in a fitted dress and two men in casual attire, standing and sitting, posing for a photo

The internet is an interesting place.

On Friday, X, formerly Twitter, was set ablaze when an illegitimate version of the movie poster for the Zendaya-starring tennis drama film Challengers—which is now out in theaters—made its rounds on the social media platform.

The poster, shared by account @filmstofilms_, went viral and garnered over 32 million views, 11,000 reposts, and 5,600 likes on X at the time of this writing. "'CHALLENGERS' releases in theaters today!" reads the tweet, which features a fake poster for the film encompassing a simple white background and black font. But the thing that got people's attention was that the image curiously, and likely deliberately, splits the film's title in half, with the second portion looking pretty similar to the N-word.

Silhouetted figures playing tennis on movie poster for "Challengers", starring Josh O'Connor and Mike Faist

In response to people decrying the creator of the image as racist, the owner of the page, claiming to be a Black woman, took to X to deny such allegations. "For those implying that I’m a 'racist' because of this poster, just take into account that I’m a black woman," reads the tweet. "I don’t take responsibility for what you make out of something I post here. It’s you letting your imagination run wild."

For those implying that I’m a “racist” because of this poster, just take into account that I’m a black woman. I don’t take responsibility for what you make out of something I post here. It’s you letting your imagination run wild. https://t.co/KrwI08is7X

— Films to Films (@filmstofilms_) April 26, 2024
Twitter: @filmstofilms_

With media and internet literacy at all-time lows, the movie's official X account had to set things straight with a message that read, "Happy Challengers Day from our only official posters."

X/

Promotional tweet for "Challengers" movie with close-up of Zendaya wearing sunglasses and a poster of her playing tennis

Outside of some who took offense to the fake promotional image, the fake poster also garnered a ton of not-so-serious, comedic reactions on X from Black Twitter.

Challengers was directed by Luca Guadagnino and also stars Josh O'Connor and Mike Faist. Watch the film's trailer below.

View this video on YouTube

youtube.com

You can also check out some of the responses to the viral, controversial, and very fake movie poster below.

“chile, n-gg-rs”

— flamer. 🥽 (@lifethuglasses) April 26, 2024
Twitter: @lifethuglasses

they called zendaya a what?? https://t.co/YorAXGjGg2

— Iyosias (@iloveiyosias) April 26, 2024
Twitter: @iloveiyosias

Now whose cousin made that? pic.twitter.com/YaJlM6yMMG

— Naima Cochrane (@naima) April 26, 2024
Twitter: @naima

"I'm not Black, I'm a Challe Nger" pic.twitter.com/CIgAp1koaM

— Shanelle Genai’s YeeHaw Agenda✨ (@shanellegenai) April 26, 2024
Twitter: @shanellegenai

What Challe Ngers up to this weekend?

— ROSEBUDD 🌹💐🏵️ (@rosebuddshawty) April 26, 2024
Twitter: @rosebuddshawty

Twitter: @breezybetter07

https://t.co/TizPZ6ofuK pic.twitter.com/iyOdupXAyB

— sweet ★ homie ★ buckiin’ (@anthnyxyz) April 26, 2024
Twitter: @anthnyxyz

Twitter: @BeLikeAudrey

I’m in tears. All I see is https://t.co/uNR1tWaRuz pic.twitter.com/7tyk0KYhxf

— ✨Kei$ha✨ (@GlamazonJay) April 26, 2024
Twitter: @GlamazonJay

“looks great” pic.twitter.com/QUVY7s7sDz

— greg (@gandalf_thegreg) April 26, 2024
Twitter: @gandalf_thegreg

Twitter: @lostyoulostme

Twitter: @LucaGuadagnegro

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